Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors
In 2019, the growth in sales of the Maggi brand of products surpassed the pre-ban level of 2014, in terms of both volume and value. While, Nestle raised prices of Maggi products by an average 3.1 per cent, its volume rose by 9.6 per cent year-on-year.
Gujarat's Amul bagged the top slot with 7.2 per cent share, followed by Mother Dairy and Britannia Industries.
E-commerce companies are seeing an increase in demand for products such as fresh fruits and vegetables, milk, flour, rice, and lentils, and personal hygiene items like sanitisers and soaps and household cleaning products. Other products include instant noodles, baby food and Ayurvedic items. "There is even a huge spike in pet food," said a person.
The company has identified regions where Maggi will be made available.
Reputed brands must learn few lessons from the ongoing Maggi controversy.
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Use of non-vegetarian ingredients and labelling them vegetarian would offend religious and cultural sentiments of strict vegetarians and interfere in their right to freely profess their religion, the Delhi high court has said.
The high court directed the Food Safety and Standards Authority of India (FSSAI) to issue a fresh communication to all the authorities concerned stating the obligation to make clear disclosure as to whether the food article is vegetarian or non-vegetarian.
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'Nirmalaji must consider herself a very lucky finance minister, partly because of the government's response to covid and partly because we as a nation have done very well as an economy, post pandemic.'
'Our stomachs, accustomed now only to the blandness of stems and leaves, rumbled at unaccustomed aromas not intended for our consumption.' 'Heaven awaited on a platter -- but not for us,' sighs Kishore Singh.
The central government has said it will look into the matter.
Maggi banned in Delhi for 15 days.
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Nestle refused to regret the mistake in a public statement.
It takes 6 to 8 months after the approval for a product to hit stores.
'Maggi issue gave us room for introspection.'
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The National Anti-Profiteering Authority has ordered FMCG major Nestle to deposit Rs 73.15 crore with Consumer Welfare Fund for not passing GST rate reduction benefit to consumers. Refuting the charges, Nestle said the benefits largely have been passed on by way of reduction of MRP or by way of increase in grammage.
Can Nestle go beyond Maggi? While recovery in the March quarter has been led by the popular noodle brand, the company hopes for a different revenue mix in five years.
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Apart from Maggi noodles, many other products can be tested for health issues.
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MG Parameswaran is concerned if we have over-reacted to the issue.
Nestle is sure to go for a relaunch of the noodles soon enough with an advertising blitz,
The court was hearing a petition filed by Nestle India.
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